Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Deloitte, WPP, Broadvision to form e-business consultancy

Published on .

New York-based Deloitte Consulting, London-based WPP Group plc and Redwood City, Calif.-based Broadvision Inc. will launch Roundarch, a joint venture that will help companies develop e-business and marketing strategies. Chicago-based Roundarch, which already has 20 clients, including Pitney Bowes Inc. and YourDoctor.com, is starting operations in the U.S. on June 1 and will expand into Europe and the Asia Pacific region later this year. While technology and consulting firm joint ventures have become common, Roundarch's launch is significant because of its marketing focus and backing. WPP Group, which is currently negotiating to buy Young & Rubicam, New York, is one of the world's largest ad agency holding companies.
Most Popular
In this article: