BtoB

Deloitte, New York

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Company: Deloitte, New York
Agency:
N/A
Market:
IT, risk and corporate management
Quick chase:
The trick in using a large amount of copy in an ad is to make it look as if there's only a small amount of copy in the ad. But Deloitte can't quite pull it off because the reverse type that needs to be a point size or two larger seems as daunting as the sheer rock face of a granite cliff. That image's concept of scaling the mountain is remarkably cliché in b-to-b advertising.
Chasers' choice:
Goat
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