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Delta Air Lines moves ad account from Ogilvy to SS&K

Published on .

New York—Delta Air Lines will move its advertising account from WPP Group's Ogilvy & Mather, New York, to SS&K, Advertising Age reported Thursday. SS&K is an independent agency that launched Delta's Song subsidiary.

Delta is currently in bankruptcy and faces a possible pilots strike. The agency switch follows the departure of Delta's marketing chief, Paul Matsen, last month.

Advertising Age reported Delta spends $40 million to $50 million on measured media, and said the airline is widely expected to drop the "Good goes around" tagline that Ogilvy introduced.

Advertising Age and BtoB are published by Crain Communications Inc
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