Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Deluxe acquires VerticalResponse for $27 million

Published on .

Shoreview, Minn.—Deluxe Corp., known mainly for check printing but expanding into marketing services, has acquired online marketing company VerticalResponse Inc. for $27 million. VerticalResonse, based in San Francisco, provides self-service marketing tools for small businesses such as direct mail; email; online events and surveys; and social media. The company, with 110 employees, will continue to do business under the VerticalResonse name, Deluxe said in a statement. “The acquisition accelerates our Web-based growth efforts with small businesses, adding valuable online promotional and Internet marketing services capabilities,” Deluxe CEO Lee Schram said in a statement.
Most Popular
In this article: