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Deluxe acquires VerticalResponse for $27 million

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Shoreview, Minn.—Deluxe Corp., known mainly for check printing but expanding into marketing services, has acquired online marketing company VerticalResponse Inc. for $27 million. VerticalResonse, based in San Francisco, provides self-service marketing tools for small businesses such as direct mail; email; online events and surveys; and social media. The company, with 110 employees, will continue to do business under the VerticalResonse name, Deluxe said in a statement. “The acquisition accelerates our Web-based growth efforts with small businesses, adding valuable online promotional and Internet marketing services capabilities,” Deluxe CEO Lee Schram said in a statement.
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