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BtoB

Deluxe, Lowe's partner on small-business marketing initiative

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Shoreview, Minn.—Deluxe Corp., known mainly for check printing, and home improvement company Lowe's Cos. have teamed up to provide small businesses with a variety of marketing tools. Deluxe, which has expanded into marketing services for financial services companies and small businesses, will offer Lowe's commercial customers logo design; Web design and hosting; email marketing; search engine marketing and optimization; promotional marketing; and business forms. The new services will be available on Lowe's b-to-b site, Lowesforpros.com, along with other management services and advice for small businesses in the construction industry.
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