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BtoB

Demandbase adds b-to-b tech information from Harte-Hanks

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San Francisco—Customer -acquisition company Demandbase has enhanced its Demandbase Central B2B data platform with improved data validation processes, as well as the addition of 3 million new contacts from direct marketing company Harte-Hanks and its Market Intelligence Technology Database.

The new Harte-Hanks content includes information technology and business decision-makers collected by ongoing telephone and Web-based interviews. Other enhancements include added rich titles and functional categories; an improved Fortune 1,000 list with more e-mail addresses; and refreshed validation of the database, according to Demandbase.

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