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Demandbase adds Canada, Europe to IP ID service

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San Francisco—Customer-acquisition company Demandbase Inc. has expanded its Real-Time identification service to Canada and Europe, and can now match more than 800 million IP addresses of site visitors back to their actual businesses, according to the company.

By identifying visitors by specific business, the company said, the service can help inform the personalization of Web experiences based on a specific account, company, company size or the industry of the inbound visitor.

Such personalization can include industry-specific messages, short Web forms or custom product offers for specific accounts. The service can be integrated into current marketing solutions, such as CRM, chat and analytics, to improve sales efficiencies, Demandbase said.

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