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BtoB

Demandbase adds real-time sales capabilities to lead-gen product

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San Francisco—Customer-acquisition company Demandbase has added new sales and Web intelligence features to the latest version of its Demandbase Professional application.

The service, available from a Demandbase Stream desktop widget, allows subscribers to prioritize prospects based on their level of engagement, type of interest or stage in the buying cycle.

Subscribers also can set alerts based on specific companies, types of interest and level of engagement on the Web site, and have the service automatically monitor Web activity, Demandbase said.

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