Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Demandbase adds real-time sales capabilities to lead-gen product

By Published on .

San Francisco—Customer-acquisition company Demandbase has added new sales and Web intelligence features to the latest version of its Demandbase Professional application.

The service, available from a Demandbase Stream desktop widget, allows subscribers to prioritize prospects based on their level of engagement, type of interest or stage in the buying cycle.

Subscribers also can set alerts based on specific companies, types of interest and level of engagement on the Web site, and have the service automatically monitor Web activity, Demandbase said.

Most Popular
In this article: