Demandbase adds Web analytics tool for lead gen

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San Francisco—Customer acquisition company Demandbase has released Demandbase Professional, a Web-based application that automates lead generation from business Web traffic.

Demandbase Professional matches Web traffic to unique business offices and then identifies the most appropriate contacts for follow-up from a database of more than 5 million business contacts sourced from D&B, Jigsaw, Hoover’s, LexisNexis, AccuData and ZoomInfo, the company said.

The solution includes daily lead reports and summaries, WebLeads contacts, analytics that include Web traffic trends by business demographics, matching of Web visitors to prospect profiles, and lead routing. —Christopher Hosford

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