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BtoB

Demandbase debuts marketing consultancy

Published on .

San Francisco—Targeting and personalization company Demandbase Inc. has introduced a suite of marketing services that adds marketing analytics and metrics as well as landing-page optimization. Demandbase's new service includes Managed Analytics, which will help marketers develop key performance indictors, build reports and manage insights from their Web analytics dashboards and tools. The consultancy's landing-page optimization service, delivered in partnership with SiteTuners, will consult with marketers to design and optimize websites and landing pages, and to deliver custom content and offers. Demandbase will also offer target account marketing strategies as part of its new services division through a partnership with consultancy New Business Strategies.
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