Demandbase enhances customer acquisition solution

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San Francisco—Customer-acquisition company Demandbase has enhanced its Demandbase Professional solution, adding Web analytics to track traffic sources and visitor value.

In addition to identifying such traffic sources as social media, search advertising, e-mail, display ads and other online sources, the newest release includes added automation features to generate marketing and sales prospecting lists using customer Web traffic and target audience profiles. This capability organizes companies and prospects based on interests, behaviors, industries, company size and responsibilities, according to Demandbase.

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