BtoB

Demandbase introduces new sales platform

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San Francisco—Demandbase introduced Demandbase Central, a sales technology platform for b-to-b marketers. The platform includes a search, scoring and transaction engine to help marketers find and qualify prospects. The system sends qualified leads to clients’ e-mail, desktops or CRM systems. Demandbase Central also integrates data from the Web, third-party information providers and social networks.
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