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Demandbase links company ID data to ExactTarget

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San Francisco—Targeting and personalization company Demandbase Inc. has partnered with Salesforce.com Inc.'s ExactTarget to feed prospect identification data into ExactTarget's Interactive Marketing Hub. Two Demandbase “connectors,” one for content targeting and the other for Web forms, allow ExactTarget customers to identify the companies and behaviors of visitors to their websites. This can inform and personalize subsequent e-mail, mobile, marketing automation and social media programs, Demandbase said in a statement. Earlier this month marketing automation company Marketo Inc. integrated Demandbase's identification services into its own marketing automation platform.
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