BtoB

Demandbase offers free b-to-b lead generation widget

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San Francisco—Lead generation technology company Demandbase has released an updated version of its Demandbase System widget that identifies Web site business activity based on keywords, page views and who to contact for sales follow-up.

According to the company, the small desktop application also allows users to create custom watch lists of Web site-visiting companies and flag existing customers, prospects, partners or competitors. Salesforce.com users can update their watch list with a one-click upload, the company said.

The widget also can track campaign performance by monitoring campaign landing pages. The free application is available at www.demandbasestream.com.

—Christopher Hosford

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