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Demandbase sales-lead solution gets upgrade

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San Francisco—Customer-acquisition company Demandbase has introduced a new version of its signature solution that integrates Web tracking capabilities for sales teams, allowing them to identify and act on opportunities in real time.

The on-demand Demandbase Professional 2.0 integrates the company’s Demandbase Stream Web-tracking widget, allowing sales personnel to see Web traffic from their territories as it occurs, respond with a personalized e-mail and prioritize prospects based on Web behavior. Automated removal of duplicate leads in the database is available to Salesforce.com AppExchange users, according to the company.

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