BtoB

DemandG, Gaughan & Swann complete merger

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Atlanta—Marketing services company DemandG and PR agency Gaughan & Swann have completed their merger, forming a new entity called Arketi Group. The merged entity is an integrated marketing consultancy focusing on b-to-b organizations. Financial terms were not disclosed. Arketi clients include Leica Geosystems, Nokia and Sprint.
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