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BtoB

Denise S. Hopkins, Experian

Published on .

Most Popular
What: VP-marketing and product development, marketing information services

Where: Experian, Costa Mesa, Calif.

Why: With 20 years of experience in database marketing and data management, Hopkins advocates a blended view of the customer as the most comprehensive view. Such an approach, she says, is the key to understanding business owners and determining the best way to market to them.

In this article: