BtoB

Denise S. Hopkins

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What: VP-marketing and product development, Marketing Information Services
Where
: Experian, Costa Mesa, Calif.
Why
: Hopkins has more than 15 years of experience in database marketing and data management. She has developed products for small-business direct marketing, including National Business Database, the b2bBase cooperative database and Business Owner Link, which matches small-business owners with their home addresses. She is also a member of the Direct Marketing Association’s B-to-B Council.
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