What: CEO
Where: American Marketing Association, Chicago
Why: Dunlap, a 40-year marketing and advertising veteran, is focusing on dramatic media trends that present the AMA’s 40,000-plus members with tremendous opportunities—and challenges. He has stressed the need for marketers to work hard to understand customers and to embrace accountability.
Where: American Marketing Association, Chicago
Why: Dunlap, a 40-year marketing and advertising veteran, is focusing on dramatic media trends that present the AMA’s 40,000-plus members with tremendous opportunities—and challenges. He has stressed the need for marketers to work hard to understand customers and to embrace accountability.
