BtoB

Dennis Interactive beefs up

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New York--Dennis Interactive said late Wednesday that it has expanded its strategy department in order to offer personalized media plans for the Internet. The move is the latest example of a Web site creation agency moving into the media planning category. Dennis said it will split the strategy department into a digital business group and a user experience group. The digital business group will have more a b-to-b feel, and focus on devising strategies that support an active reseller channel and competitive differentiation.
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