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BtoB

Dentsu and Prophet in brand strategy alliance

Published on .

San Francisco--Japanese ad agency Dentsu Inc. and Prophet, a member of the Catenas Inc. global network of professional service providers, have entered a brand strategy alliance to provide consulting and implementation services to businesses in the Asia-Pacific region. Earlier this year, Dentsu launched a 60-member Brand Creation Group to provide value-added services to Dentsu clients. The partnership is designed to expand on Dentsu's brand services and leverage Prophet's brand strategy professional services.
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