BtoB

Derek Reisfield, BBN Networks

Published on .

Reprints Reprints

What:Chairman
Where: BBN Networks
Why:In April, Cygnus Business Media, McGraw-Hill Cos., Nielsen Business Media and Reed Business Information partnered with 24/7 Real Media to form BBN, an ad network of b-to-b media Web sites. Reisfield, a former CBS executive and co-founder of MarketWatch, was named chairman. In September, Ascend Media, Hanley Wood, Incisive Media and Vance Publishing joined the BBN network.
In this article:
Most Popular