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BtoB

Derek Reisfield, BBN Networks

Published on .

What:Chairman
Where: BBN Networks
Why:In April, Cygnus Business Media, McGraw-Hill Cos., Nielsen Business Media and Reed Business Information partnered with 24/7 Real Media to form BBN, an ad network of b-to-b media Web sites. Reisfield, a former CBS executive and co-founder of MarketWatch, was named chairman. In September, Ascend Media, Hanley Wood, Incisive Media and Vance Publishing joined the BBN network.
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