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Company: EDS, Plano, Texas

Web site: www.eds.com

Agency: In-house

Launch date: November 2004

EDS unveils complete Web site redesign to drive new business

Last November, business and IT solutions provider EDS unveiled a completely new site. Though the redesign went live overnight, it required an overhaul of the content and hosting environment that took about seven months. "We looked at it as an opportunity to come out with a site that shows what EDS can do for itself," said EDS.com Director Mike Minchew. "The whole new site is only designed around driving business. [It's] all new content and all new backbone to showcase EDS technology." The new site is hosted in one of EDS' data centers, using the company's Automated Web Hosting service. EDS also instituted cascading style sheets (CSS) technology, which allows for easier site management by enabling site managers to separate the HTML coding for what is seen on the page from the code that produces the page. On the front end, site users will find streamlined service and product information. Before the redesign, a service description could consist of 12 pages. Now, each offering comprises one Web page with an executive summary, bullet points and links to related downloads and case studies. The revamp helped decrease the site's total number of pages from 6,000 to 2,000. The new look of the site is intended to be technical and concrete, Minchew said. "The Web site is an extension of EDS. It's the front door to our house," he said.

-Nadine Youssef

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