New York—A record 151 media deals took place in 2006, up 33% from 114 deals the previous year, according to a report released Wednesday by media investment bank DeSilva & Phillips.
Last year’s number of deals topped the previous record of 124 set in 2004.
In dollar volume, the 2006 total of $20.50 billion was 242% greater than the $6.00 billion recorded in 2005.
Two major deals accounted for a large share of the dollar total: the $11.1 billion sale of VNU to a group of private equity companies in July and the November sale of Reader’s Digest Association for $2.40 billion, including the assumption of debt.
The b-to-b sector had nine of the top 15 transactions and also represented 101 of the 151 total deals last year, including magazines, trade shows and conferences, Internet acquisitions and health care media deals.