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BtoB

Deutsche Bank enters broad CRM deal with Actuate

Published on .

Frankfurt, Germany--Deutsche Bank AG, the world's second-largest bank, has entered a deal with customer relationship management company Actuate Corp. to develop the bank's b-to-b Web reporting systems. South San Francisco, Calif.-based Actuate, whose other b-to-b clients include PeopleSoft Inc. and American Express Co., will build out the reporting platforms of Deutsche Bank's investment and corporate banking units, which are making big marketing pushes into the U.S. Deutsche Bank will use Actuate's platforms for its risk management, equities, foreign exchange and credit derivatives businesses.
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