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BtoB

Deuxo, Interact in CRM deal

Published on .

Denver--Deuxo Inc., a developer of lead optimization services and Interact Commerce Corp., a Scottsdale, Ariz.-based developer of sales management software, have entered a CRM pact. The companies' integrated software is aimed at the sales forces and small and midsize businesses. It's meant to allow b-to-b companies to reduce sales time cycles and improve close ratios and profitability, by automating parts of the marketing process. The software is modeled after Interact's top-selling sales software platform, SalesLogix.
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