The merger, expected to be completed in the third quarter, will combine DG FastChannel’s advertising and media distribution services with Enliven’s digital marketing technologies for online, mobile and in-game advertising.
The deal values Enliven at about $98.0 million, including about $4.5 million in debt.
Last year, DG FastChannel had formed a strategic alliance with Enliven and acquired a 12% equity ownership interest in the technology company for about $4.3 million.
DG FastChannel Chairman-CEO Scott K. Ginsburg will retain those titles after the merger. The combined company will operate under the DG FastChannel name.