DHL kicks off ad campaign

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Plantation, Fla.—DHL kicked off an integrated ad campaign to promote its full-service shipping capabilities. The campaign will build on DHL’s “Customer service is back in shipping” campaign, which launched in 2005. The new campaign focuses on DHL’s overnight, international and ground services. It includes TV, print, online and outdoor ads. Print ads are running in The Wall Street Journal, Forbes, Fortune and BusinessWeek.
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