DHL launches ‘Mission Impossible’ campaign

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Plantation, Fla.—DHL launched an ad campaign to promote its product placement in Paramount Pictures’ “Mission Impossible III,” which debuts in theaters May 5.

In the film, character Ethan Hunt (played by Tom Cruise), uses a DHL delivery truck to help accomplish his mission.

In the ad campaign, which is running on prime-time TV shows on ABC, NBC, Fox and TNT, a DHL courier makes a parachute jump from a DHL plane to deliver his package (the film) to a waiting crowd.

DHL is also advertising its promotional tie-in on billboards in Los Angeles and New York.

—Kate Maddox

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