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BtoB

DHL to sponsors USA Sevens Rugby Tournament

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Plantation, Fla.—DHL Express announced it will be the exclusive sponsor of the 2012 USA Sevens Rugby Tournament, the largest rugby event in North America. The tournament will be held Feb. 10-12 in Las Vegas and broadcast live on NBC. Elements of the sponsorship include exclusive sponsorship rights for U.S. Rugby team jerseys; VIP hospitality platforms for DHL and its customers; on-field signage; and print and broadcast advertising. Financial terms were undisclosed.
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