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BtoB

Diane Brink, IBM Corp

Published on .

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What: VP-world wide integrated marketing communications
Where: IBM Corp., Armonk, N.Y.
Why: Brink leads IBM’s advertising and marketing activities, including brand advertising, media strategy, direct marketing, interactive, events and sponsorships. Last year, she was responsible for launching “What Makes You Special?” a major brand campaign for IBM. This year, IBM has rolled out new marketing initiatives including long-form video documentaries, a new campaign for IBM BladeCenter technology and thought-leadership forums.
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