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BtoB

Diane Brink, IBM Corp.

Published on .

What: VP-worldwide integrated marketing communications

Where: IBM Corp., Armonk, N.Y.

Why: Brink, who has been in her current job for three years, leads IBM's worldwide marketing initiatives, including brand advertising, media strategy, direct marketing, interactive, events and sponsorships. This year, she oversaw development of several new ad campaigns, including "Out With Cables. In With Blades," for IBM's BladeCenter technology. IBM is also increasing its use of thought leadership forums, such as an online forum for CEOs.

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