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BtoB

Dig deep with b-to-b buyer personas

By Published on .

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In a July 6 post on their blog, “The Content Factor,” Victoria Brown and Paul McKeon delved into how “personas” can help marketers connect with their targets. A sampling from the post, “Dig Deep With B2B Buyer Personas: “What are personas, exactly? Personas are detailed profiles of your target buyers as human beings. Personas go much, much deeper than the usual B2B rundown of the target market--beyond industry, company size, and job title, to a personal profile like this: ‘Richard is in his early forties and married. He arrives at the office at 8:25 every morning after dropping the kids off at middle school. He drives a silver 2008 BMW 535d. He has been with the bank for thirteen years, starting in branch technology support.' "
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