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BtoB

DiGennaro Communications appoints president

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New York—DiGennaro Communications has appointed Howard Schacter president, a new position. Schacter was previously marketing and PR chief at retail chain Steve & Barry's. In his new position, he will be responsible for providing strategic client counsel and driving the agency's growth in such service areas as sports, entertainment and technology communications. Schacter will join the agency's executive management team, along with founder and CEO Samantha DiGennaro.
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