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BtoB

Digg digs Microsoft, ditches Google

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San Francisco—Digg, a technology news Web site that prioritizes content online based on user feedback, announced it has dumped Google and signed a three-year deal with Microsoft Corp. as an exclusive partner to sell and serve text and banner ads on Digg. The company will continue to partner with Federated Media on integrated sponsorships and custom programs.

“This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg’s growth,” said Kevin Rose, Digg’s founder and chief architect, in his blog. He said the deal “lets the Digg team completely focus on new feature development.”

—Carol Krol

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