×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DigiMine introduces advanced analytics

Published on .

Seattle--Data mining service specialist digiMine Inc. has released digiMine Campaign Response Analytics, which it will market under the digiMine CRA brand name. At the Direct Marketing Association's Net.marketing spring 2001 conference and exhibition, the Redmond, Wash.-based company, headed by former Microsoft Corp. executives, demonstrated the ability to gain such information as lifetime customer value, acquisition cost per customer and merchandising strategies from the product.
Most Popular
In this article: