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Digital ad growth to remain double-digit

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New York—Digital ad spending worldwide reached $102.8 billion last year, up 17.8% over 2011, and will continue to enjoy double-digital growth through 2015, according to a report by eMarketer. eMarketer projected that digital advertising budgets will grow 15.1% this year, to $118.4 billion, putting global digital ad spending levels—including online and mobile—at 21.7% of total advertising expenditures. North America accounts for the greatest share of all digital ad spending, at 39.0% as of the end of 2012, although the fastest growth in spending is from such emerging markets as India, Indonesia and Mexico, eMarketer said.
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