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Digital ad spending to grow 14% this year

Published on .

New York—U.S. digital ad spending will reach $41.9 billion this year, up 14.0% over last year, according to a new forecast from eMarketer. Of that, $34.3 billion will be on desktop digital advertising and $7.6 billion on mobile advertising, eMarketer projected. By 2015, desktop digital ad spending will peak at $35.3 billion, then decline to $34.4 billion in 2016 as mobile spending increases, according to the report. eMarketer projected that mobile ad spending will reach $16.7 billion in 2015, growing to $22.2 billion in 2016.
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