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Digital Advertising Alliance rolls out ad campaign

Published on .

New York—The Digital Advertising Alliance, a coalition of media and marketing trade associations, introduced an online ad campaign called “Your AdChoices,” designed to educate the public about how to take greater control of online privacy. The campaign was created pro bono by MRM, Salt Lake City, and includes online banners, videos and a website at www.youradchoices.com. The Digital Advertising Alliance has members including the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association and the Interactive Advertising Bureau.
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