Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Digital agency Beyond Interaction to be blended into MediaCom

Published on .

New York—Digital marketing and media company Beyond Interaction, part of communications company MediaCom, will be discontinued as a brand and will consolidate its operations under the name MediaCom Interaction.

Beyond Interaction has provided online media buying and marketing work for such clients as JetBlue Airways, Procter & Gamble Co., Century 21 Real Estate and Volkswagen of America, and is active in 23 countries. The move is seen as a means of consolidating digital marketing activities with other marketing functions at MediaCom.

Both Beyond Interaction and MediaCom are part of London-based WPP Group.

—Christopher Hosford

Most Popular
In this article: