×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Digital Body Language: Deciphering Customer Intentions in an Online World

Published on .

The shift to online from face-to-face marketing has crippled our ability to see body language and "read the room" when interacting with prospects. That leaves us less able to connect with prospects to determine their level of interest and their willingness to hear moreā€”and ultimately, less likely to convert them. The solution? Marketing must step in to read "digital body language" and use that knowledge to guide the buying process.
Most Popular
In this article: