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Digital Body Language: Deciphering Customer Intentions in an Online World

Published on .

The shift to online from face-to-face marketing has crippled our ability to see body language and "read the room" when interacting with prospects. That leaves us less able to connect with prospects to determine their level of interest and their willingness to hear moreā€”and ultimately, less likely to convert them. The solution? Marketing must step in to read "digital body language" and use that knowledge to guide the buying process.
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