Digital copies of titles continue to increase, according to BPA

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Shelton, Conn.—BPA Worldwide said Tuesday that 480 audited titles claimed qualified digital copies on their June 2010 reports. That number is up from December 2009, when 455 titles reported digital copies, and from June 2009, when 338 did.

On average, digital copies comprised 17.8% of total circulation for the BPA titles reporting them on their June 2010 statements. Digital copies comprised just 15.7% of total circulation for these titles a year earlier.

“Digital editions offer the potential for realizing significant distribution and circulation marketing cost-efficiencies,” BPA Worldwide CEO Glenn Hansen said in a statement. “In addition, digital circulation will likely play a key role as publishers move to mobile solutions to market their brands.”

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