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BtoB

Digital Generation buys Republic Project

Published on .

New York—Ad technology company Digital Generation has acquired Republic Project, a cloud-based ad platform, for $1.4 million in cash. Under the acquisition, Republic Project's assets and employees will be merged into DG. The integration of Republic Project into DG will enhance the creative, targeting and retargeting capabilities in DG MediaMind, an ad solution for display, mobile and social advertising, DG said in a statement.
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