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BtoB

Digital Impact, CoreMetrics enter marketing pact

Published on .

San Mateo, Calif.--Digital Impact Inc. and San Francisco-based CoreMetrics Inc. have entered a deal to develop and market analytics platforms and will target direct marketers. Digital Impact will combine its Impact technology software with CoreMetrics' Core Data platform, as well as its eLuminate Commerce Web analytics service. The deal underscores the growing emphasis vendors are putting on customer behavior-oriented software to gain b-to-b clients.
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