Peachtree Media said that growth in the mobile and cloud computing helped boost the transaction flow. The number of mobile deals climbed to 84 in the first half of the year, an increase of 115%. In the same timeframe, the value of the deals jumped to $543 million, a boost of 180%.
The number of b-to-b deals increased in the timeframe from three to 17. The lead generation and customer acquisition category was the only sector to post a decline in the number of deals, which fell from eight in the first half of 2009 to seven in the first half of this year.