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BtoB

Digital radio advertising revenue rises in flat market overall

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New York—Total radio advertising revenue was flat year-over-year in both the second quarter and first half of this year, at $4.7 billion and $8.4 billion, respectively, according to data from the Radio Advertising Bureau. One bright spot was digital advertising, which rose 16% in the second quarter, to $222 million, and 13% in the first hal,f to $401 million. “While the second quarter was flat, activity was gaining as the months progressed, an encouraging sign for growth in the latter half of 2013,” RAB President-CEO Erica Farber said in a statement.
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