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BtoB

Digital revenue for b-to-b publishers expected to rise sharply in ’08

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Chicago—Digital revenue for b-to-b media companies is expected to grow 18% to 22% in 2008, according to Gordon T. Hughes II, president-CEO of American Business Media. Hughes presented the revenue projections Tuesday morning at ABM’s Top Management Meeting. Magazines revenue, he said, is expected to drop 2% to 7%, while face-to-face revenue is expected to grow 7% to 10%. Revenue from custom media, which publishers often turn to in greater numbers when the economy becomes sluggish, is expected to grow 18% to 21%. “We’re looking at a good year, albeit a challenging one,” Hughes said. ABM welcomed 11 new members this year. The association now has a total of 331 companies.
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