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BtoB

Digitas, CP+B win 'World's Best Idea' at NYF International Advertising Awards

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New York—The New York Festivals International Advertising Awards honored Digitas, Boston, and Crispin Porter+Bogusky, Boulder, Colo., with an award for World's Best Idea for their “Small Business Saturday” integrated campaign for American Express Co. The campaign, launched in 2010, supported small businesses by creating a special shopping day on the Saturday after Thanksgiving Day. The integrated campaign included TV and online, and was supported by social media. The award was presented at a ceremony in New York on May 4.
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