BtoB

Digitas forms b-to-b marketing practice

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Boston—Digitas, Boston, announced the introduction of Digitas Business, a dedicated practice focused on b-to-b marketing and communications.

Digitas Business will develop digital content, social media, online marketing, CRM, mobile marketing and other services for b-to-b clients.

Also, the agency announced that Dennis Reilly has been named senior VP-director of Digitas Business and will lead the growth of the new group. Reilly has been with the agency since 1995, most recently as senior VP-marketing.

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